My research focuses on public health issues from a consumer behavior perspective.  Using qualitative methods and surveys, the research program seeks to describe consumer experiences, explain and measure decision making processes, attitudes and behaviors of patients as consumers, and develop an understanding of the consumer experience for the purpose of informing effective marketing and health promotion messages.

Hood, K., Said, Q., & Heldenbrand, S.  “Pharmacists’ views of Prescription Drug Coupons and Co pay cards” Survey study of pharmacists’ attitudes toward prescription drug discounts and interactions with consumers. Data Collected and analyzed. Manuscript development, target completion date October 31, 2012. 

Hood, K. “Understanding the Patient as Consumer: Mobilizing the Chronic Condition Actor Network.” Manuscript development, target submission date December 31, 2012. Journal of Health Communication.

REFEREED CONFERENCE PROCEEDINGS