Foreman, J., Hood, K., & Grover, A. “Fear and Flow: Climbing the Bugaboos,” short film entry Association for Consumer Research Annual Conference, Vancouver, BC, Canada (October 6-7, 2012.)

Hood, K. & Said, Q., “DTC Coupon Culture and the Pharmacist as Intermediary,” Society for Marketing Advances Annual Conference, Memphis, TN.  (November 3, 2011)

ŸEdmondson, D., Ortinau, D., Cano, C., and Hood, K., “Teaching Marketing Research: Best Practices and Innovative Teaching,” Special Session Society for Marketing Advances Annual Conference, Memphis, TN. (November 3,2011).

ŸRodie, A., Lane, P., Wiese, N., Hood, K., Marketing Management Association Annual Conference, “Introductory Course Instruction: Where do I start?” Marketing Management Association, St. Louis, MO. (September 23, 2011).

ŸHood, K. & Said, Q., Marketing and Public Policy Conference, “Direct-To-Consumer-Advertising of Prescription Drugs: A cost-benefit analysis from the public health perspective,” poster session. American Marketing Association, Washington, DC. (June 3, 2011).

ŸHood, K., Academy of Marketing Science Annual Conference, “Patients as Consumers: The right message at the right time matters for consumers with chronic conditions,” Academy of Marketing Science, Coral Gables, FL. (May 26, 2011).

ŸHood, K., Association for Marketing and Health Care Research Annual Conference, “Consumer Participation in Drug “Takeback” Programs,” Steamboat Springs, CO. (February 24, 2011).

ŸWayland, J., Hood, K., Davis, E., Flaherty, T., (2010) “The Academic Career Stages in 2010: Insights and Observations,” Academy of Marketing Science, Portland Oregon. (May 29, 2010).

ŸHood, K., Mantel, S., Arnold, D., Schumann, D., American Academy of Advertising Annual Conference, “DTCA: A Business Ethics Perspective on Current Research,” American Academy of Advertising, Cincinnati, OH. (March 2009).

ŸHood, K., Academy of Marketing Science Annual Conference, “Consumer Autonomy in Ethical Decision Making,” poster session, Vancouver, BC, Canada. (May 28, 2008).

Hood, K., Schumann, D., Society of Consumer Psychology Annual Conference, “Restricting Exposure and Attention within Internet Searches: What Determines Where One Doesn’t Go on the Web?” Society of Consumer Psychology, Las Vegas, NV. (February 2007).

Hood, K. “Marketing, Media Literacy and Health Literacy,” Health Literacy Think Tank, University of Arkansas for Medical Sciences Center for Rural Health, Little Rock, AR (April 30, 2012)

Hood, K. “Marketing 101 and Social Media,” University of Arkansas Division of Agriculture Cooperative Extension Community Development and Public Policy Center planning retreat, (April 18, 2012).

Hood, K., UALR College of Business Faculty Brown Bag, “DTC Coupon Culture and the Pharmacist as Intermediary,” UALR College of Business. (November 10, 2011).